For VoteGTR, I managed and optimized the campaign website to ensure it stayed accurate, fast, and conversion-focused throughout the election cycle. My work included publishing and updating content, improving site performance and user experience, implementing SEO best practices, and monitoring analytics to support traffic growth and voter engagement. I also handled ongoing technical maintenance and aligned the site’s structure and messaging with campaign goals.
For Apple Off Road, I oversaw the day-to-day management and growth of the website, keeping content fresh, accurate, and aligned with promotional and event goals. I focused on improving site usability and load performance, optimizing pages for search visibility, and tracking user behavior to guide updates and improvements. I also handled ongoing platform maintenance and collaborated across teams to ensure the site supported brand awareness, event traffic, and customer inquiries.
For Alexandria GOP, I managed and optimized the organization’s website to support outreach, engagement, and fundraising efforts. This included publishing timely content, improving site structure and user experience, and implementing SEO best practices to increase visibility. I also monitored site analytics, maintained platform performance and security, and ensured the website consistently aligned with messaging, events, and organizational goals.